Seller Guide

Welcome to Blyss! This guide will help you start your digital product business and build a successful online store. What You Need to Begin: • A valid Kenyan ID or passport for verification • M-Pesa account for receiving payments • Digital products ready to sell (ebooks, courses, templates, etc.) • High-quality product images and descriptions • Basic computer skills and internet access Types of Digital Products You Can Sell: • Ebooks and digital publications • Online courses and educational content • Design templates (Photoshop, Canva, etc.) • Software and mobile applications • Music, audio files, and podcasts • Photography and digital artwork • Business documents and spreadsheets • Any original digital content you create Time Investment: • Initial setup: 30-60 minutes • Product listing: 10-15 minutes per product • Ongoing management: 1-2 hours per week • Customer support: As needed based on sales volume

Setting up your seller account is quick and straightforward. Follow these steps to get verified and start selling. Step 1: Create Your Account • Visit blyss.co.ke and click "Create Store" • Fill in your personal information accurately • Choose a unique store name that represents your brand • Create a strong password for account security • Verify your email address Step 2: Identity Verification • Upload a clear photo of your Kenyan ID or passport • Ensure all text is readable and the image is well-lit • Verification typically takes 24-48 hours • You'll receive an email confirmation once approved • Contact support if verification takes longer than expected Step 3: M-Pesa Integration • Add your M-Pesa phone number in account settings • This is where you'll receive payments from sales • Ensure the number is active and belongs to you • Test the integration with a small transaction if needed • You can update your M-Pesa number anytime in settings Step 4: Store Profile Setup • Add a professional profile photo or logo • Write a compelling store description (2-3 paragraphs) • Include your background, expertise, and what customers can expect • Add social media links if you have business accounts • Set your store policies and customer service approach

Great product listings are key to attracting buyers and making sales. Here's how to create listings that convert. Product Title Best Practices: • Keep titles clear and descriptive (under 60 characters) • Include relevant keywords buyers might search for • Mention the format (PDF, MP4, ZIP, etc.) • Avoid ALL CAPS or excessive punctuation • Example: "Complete Social Media Marketing Course - 50 Video Lessons (MP4)" Writing Compelling Descriptions: • Start with a hook that grabs attention • Clearly explain what the product includes • List specific benefits and outcomes for buyers • Mention any bonus materials or extras • Include technical requirements if applicable • Use bullet points for easy scanning • End with a clear call-to-action Pricing Your Products: • Research similar products on the platform • Consider your target audience's budget • Remember you keep 60% after Blyss's 40% commission • Start with competitive pricing and adjust based on sales • Offer bundle deals for multiple products • Consider seasonal pricing strategies Product Images and Previews: • Upload high-quality cover images (1200x800px recommended) • Show what's inside with preview screenshots • Use consistent branding across all your products • Include mockups or lifestyle images when relevant • Ensure images load quickly and look professional • Add watermarks to preview images to prevent theft

Understanding product categories and file formats helps you optimize your listings and reach the right customers. Popular Product Categories: • Education & Courses: Video tutorials, ebooks, worksheets • Business & Marketing: Templates, guides, tools, strategies • Design & Creative: Graphics, templates, fonts, mockups • Technology & Software: Apps, plugins, code, scripts • Health & Fitness: Workout plans, nutrition guides, meditation • Personal Development: Self-help guides, planners, journals • Entertainment: Games, music, stories, comics Supported File Formats: • Documents: PDF, DOCX, TXT, EPUB • Images: JPG, PNG, GIF, SVG, PSD, AI • Videos: MP4, AVI, MOV, WMV (max 500MB per file) • Audio: MP3, WAV, M4A, FLAC • Archives: ZIP, RAR, 7Z (for multiple files) • Presentations: PPTX, KEY, PDF • Spreadsheets: XLSX, CSV, NUMBERS File Organization Tips: • Keep file sizes reasonable for easy downloading • Use clear, descriptive file names • Include a README file with instructions • Organize multiple files in logical folders • Test all files before uploading to ensure they work • Provide multiple formats when possible (PDF + DOCX) Quality Standards: • Ensure all content is original or properly licensed • Proofread text for grammar and spelling errors • Test interactive elements and links • Optimize images for web viewing • Include proper attribution for any third-party content

Great products need great marketing. Here are proven strategies to increase your visibility and sales on Blyss. Optimize for Search: • Use relevant keywords in titles and descriptions • Research what terms your customers search for • Include location-based keywords for local products • Update listings regularly to maintain freshness • Monitor which keywords drive the most traffic Social Media Marketing: • Share your products on Facebook, Instagram, Twitter • Create behind-the-scenes content showing your process • Join relevant Facebook groups and communities • Use WhatsApp Status to promote to your contacts • Collaborate with other creators for cross-promotion Content Marketing: • Start a blog related to your expertise • Create free samples or mini-versions of your products • Share tips and tutorials on social media • Guest post on relevant websites and blogs • Build an email list of interested customers Customer Engagement: • Respond quickly to customer questions and messages • Ask satisfied customers for reviews and testimonials • Offer excellent customer service to encourage repeat business • Create loyalty programs or discounts for return customers • Build relationships with your customer community Seasonal Opportunities: • Create holiday-themed products and promotions • Align with Kenyan events and celebrations • Offer back-to-school products in January and September • Develop Valentine's Day, Mother's Day, and Christmas content • Take advantage of trending topics and current events

Learn how payments work on Blyss and how to maximize your earnings as a seller. Commission Structure: • Blyss takes 40% commission on each sale • This includes 37.1% platform fee + 2.9% M-Pesa transaction fees • You keep 60% of every sale • No setup fees, monthly charges, or hidden costs • Commission is automatically deducted before payment Payment Process: • Payments processed automatically within 24-48 hours • Money sent directly to your M-Pesa account • You'll receive SMS confirmation for each payment • No minimum payout amount - get paid for every sale • Payment history available in your seller dashboard Maximizing Your Earnings: • Price products competitively but don't undervalue your work • Create product bundles to increase average order value • Develop premium versions of popular products • Offer upsells and cross-sells to existing customers • Build a catalog of complementary products Tax Considerations: • Keep records of all your sales and earnings • Understand your tax obligations as a digital seller • Consider registering as a business if earnings are substantial • Consult with a tax professional for personalized advice • Set aside money for tax payments throughout the year Financial Planning: • Track your monthly earnings and expenses • Reinvest profits into creating better products • Build an emergency fund for slow sales periods • Consider diversifying across multiple platforms • Plan for seasonal fluctuations in sales

Outstanding customer service leads to positive reviews, repeat customers, and word-of-mouth marketing. Response Time Standards: • Respond to customer inquiries within 24 hours • Faster responses lead to higher customer satisfaction • Set up email notifications for new messages • Use templates for common questions to save time • Be available during peak shopping hours when possible Handling Common Issues: • Download problems: Provide alternative download links • File compatibility: Offer different formats when possible • Technical questions: Create detailed FAQ documents • Refund requests: Handle professionally according to policy • Product questions: Be thorough and helpful in explanations Building Customer Relationships: • Personalize your communications when possible • Thank customers for their purchases • Follow up to ensure satisfaction • Ask for feedback and implement suggestions • Recognize and reward loyal customers Professional Communication: • Use proper grammar and spelling in all messages • Maintain a friendly but professional tone • Be patient with less tech-savvy customers • Provide clear, step-by-step instructions • Always end with an offer to help further Preventing Issues: • Include detailed product descriptions and requirements • Provide clear instructions for product use • Test all files thoroughly before listing • Create comprehensive FAQ sections • Set realistic expectations about what's included

Use data to understand your performance and make informed decisions about your digital product business. Key Metrics to Track: • Total sales and revenue over time • Best-performing products and categories • Customer acquisition sources • Conversion rates from views to sales • Average order value and customer lifetime value • Seasonal trends and patterns Using Your Seller Dashboard: • Check daily sales and earnings • Monitor product performance and popularity • Track customer reviews and ratings • Analyze traffic sources and search terms • Review customer messages and support requests Making Data-Driven Decisions: • Identify your most profitable products • Understand which marketing channels work best • Optimize pricing based on demand and competition • Create more products in successful categories • Improve underperforming listings A/B Testing Strategies: • Test different product titles and descriptions • Try various pricing strategies • Experiment with different cover images • Test promotional strategies and timing • Compare performance of different product formats Setting Goals and Benchmarks: • Set monthly sales and revenue targets • Track progress toward your business goals • Benchmark against your own historical performance • Celebrate milestones and achievements • Adjust strategies based on results

Once you've established a successful foundation, here's how to grow and scale your digital product business. Product Line Expansion: • Create complementary products for existing customers • Develop advanced versions of popular basic products • Branch into related categories and niches • Collaborate with other creators for joint products • License your content for additional revenue streams Automation and Efficiency: • Create templates for product descriptions and listings • Set up automated responses for common customer questions • Use scheduling tools for social media marketing • Develop systems for regular content creation • Streamline your product creation workflow Building a Brand: • Develop consistent visual branding across all products • Create a memorable store name and logo • Build a professional website or blog • Establish yourself as an expert in your niche • Network with other creators and potential customers Advanced Marketing Strategies: • Build an email list for direct marketing • Create affiliate programs with other sellers • Develop partnerships with complementary businesses • Invest in paid advertising when profitable • Speak at events or host webinars in your expertise area Long-term Business Planning: • Set 6-month and 1-year business goals • Plan for product launches and promotional campaigns • Consider expanding to other platforms • Explore opportunities for passive income • Build systems that can run without constant attention

Protect yourself and your business by following legal requirements and industry best practices. Intellectual Property: • Only sell original content or properly licensed material • Understand copyright laws and fair use principles • Register trademarks for your brand if appropriate • Respect other creators' intellectual property rights • Include proper attribution for any third-party content Content Guidelines: • Ensure all products comply with Blyss policies • Avoid prohibited content categories • Maintain high quality standards for all products • Be honest and accurate in all product descriptions • Provide appropriate content warnings when necessary Business Practices: • Keep detailed records of all business activities • Understand your tax obligations and requirements • Consider business insurance for valuable intellectual property • Maintain professional standards in all interactions • Stay updated on platform policy changes Data Protection: • Protect customer information and privacy • Follow data protection best practices • Be transparent about how you use customer data • Secure your accounts with strong passwords • Regularly backup important business data Dispute Resolution: • Handle customer complaints professionally • Work with Blyss support for serious issues • Document all customer interactions • Follow platform dispute resolution procedures • Learn from complaints to improve your products and service